Canada Dry

Canada Dry Ginger Ale was first introduced in the US in 1923, but it had been sold in Canada for almost twenty years before that. This is the logo from 1921 which has a very clear map.

Source: Symbols of America by Hal Morgan, 1986.

In later years, the map got more indistinct.


And sometimes even showed all of North America....

... or just mountains.

     
        
                               
                                  

Dove soap / chocolate

Even if you would never confuse soap with chocolate, these logos are too similar!

  

Safeway

The exterior design of the stores has had more dramatic changes than the logos.

  1946-1981

1981-2006

2006 to present. Note that the red and white have flipped places from the prior logo.

Now that you know the logo sequence, you can track the approximate age of the store in the photo by the logo.




  This style was first used in 1959. It was named "Marina" after its first location in San Francisco.

United Continental Holdings

In May 2010, UAL (the holding company for United Airlines) and Continental Airlines agreed to merge.



The compromise was that the new airline would keep the United name, the Continental logo, and the United headquarters.

                                         

One more change for the traveling public to get used to.

Goldwater's Department Store

 

Goldwater's was a Phoenix, Arizona based department store. Founded in 1860, it became part of Associated Dry Goods in 1963. Currently, the stores are under the Macy's nameplate.

I think this is an excellent logo, showing a very strong sense of place.  Very unlike some generic looking logos that tell you nothing about what the company does or where they are located.

Most Improved Logo

Johnson Controls makes products ranging from HVAC (heating, ventilation and air conditioning) to batteries and automotive seats. Previously called Johnson Service Co., the early logo reminds me of a cattle brand. Bar S, Lazy J, JSC...



In 1974 the company name was changed and a new logo appeared.



This one makes me dizzy. What's wrong with my eyes? I'm seeing double, triple. O-O-O-O



Ahh, so much better!

Nostalgic For Cheap Gas

If you remember when filling up your tank cost less than a dollar a gallon, you'll recognize some of these gas station signs.

    

 (Mobil logo)              (older version)                                (Amoco no longer using the old Standard Oil derivative logo)