The type face, the swirly design, and the girl's clothes and pig-tails all resonate with the "old fashioned" phrase. Very 19th century, perhaps even Western, frontier looking.
The new logo is modern, but in a casual way.
The company's press release notes that having the pigtails go outside of the circle make it more "dynamic". The font change makes a big difference. It looks the way people write these days (part printing, not really cursive) and has a casual, friendly look. The dress style is no longer visible, another way of acknowledging the past while moving forward. All in all, they've successfully tweaked and updated the design.
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