University of California

It turns out that some people like certain logos and not other ones. In fact, college students in particular seem to care a lot. The University of California tried to change its logo,

                         
"students, alumni and other members of our community" protested and the university back down.

http://www.mercurynews.com/education/ci_22193363/statement-from-uc-official-announcing-new-logo-has?source=pkg

Baskin Robbins

Who knew ice cream,the ultimate comfort food, could be edgy? Baskin Robbin's new logo certainly is. Below are the old ones, and then the new one. Same colors, very different type face.