University of California

It turns out that some people like certain logos and not other ones. In fact, college students in particular seem to care a lot. The University of California tried to change its logo,

                         
"students, alumni and other members of our community" protested and the university back down.

http://www.mercurynews.com/education/ci_22193363/statement-from-uc-official-announcing-new-logo-has?source=pkg