LOGOS and other distractions

Friday, January 24, 2014

Neenah Paper

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Neenah Paper makes high quality textured and colored papers and also a variety of industrial products including filters, backings and labels...
Friday, April 26, 2013

Firestone

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The Firestone tire company hasn't changed its distinctive logo font -- why should it? It seems to work well in many related versions. ...
Wednesday, March 27, 2013

Forest products companies

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Many, but not all, forest products companies show a stylized tree in their logos. Nice graphics, good product representation -- but I'm ...
Sunday, March 24, 2013

Where in the world is...? Matthews Asia Funds and Goldwater's Department Stores

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Not many logos answer the "where" question. Two come to mind. Matthews Asia Funds   Not only is the dragon gorgeous, but it ...
Saturday, December 22, 2012

University of California

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It turns out that some people like certain logos and not other ones. In fact, college students in particular seem to care a lot. The Univers...
Monday, December 3, 2012

Baskin Robbins

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Who knew ice cream,the ultimate comfort food, could be edgy? Baskin Robbin's new logo certainly is. Below are the old ones, and then the...
Friday, October 19, 2012

Microsoft

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Microsoft's new logo combines a stylized version of the Windows four color box with a crisper, non-italic font. See below for the variou...
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