Microsoft

Microsoft's new logo combines a stylized version of the Windows four color box with a crisper, non-italic font. See below for the various transitions, as the type face gets simpler and more elegant.


While we're at it, let's take a look at how the Windows logo has evolved.

Wendy's

The hamburger chain has a new logo. The previous one had been in use since 1983.



The type face, the swirly design, and the girl's clothes and pig-tails all resonate with the "old fashioned" phrase. Very 19th century, perhaps even Western, frontier looking.

The new logo is modern, but in a casual way.



The company's press release notes that having the pigtails go outside of the circle make it more "dynamic". The font change makes a big difference. It looks the way people write these days (part printing, not really cursive) and has a casual, friendly look. The dress style is no longer visible, another way of acknowledging the past while moving forward. All in all, they've successfully tweaked and updated the design.

eBay

Start-up technology companies seem to feel free to have funky names and logos. More established companies move towards sleek, modern design elements. At least that's what I read into eBay's recent logo change from


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