Boeing

Boeing's logo has changed dramatically over the years from the early Art Deco bird designs to mid-century modern to incorporating the McDonnell Douglas logo after the merger.

The early logos used birds to symbolize the new joy of flight, as did the logos of many other early aircraft manufacturers.

  

The "flying totem pole" motif also reflects the company's Pacific Northwest roots. It was used from the 1940s to the 1960s when the new simplified logo was introduced.

In 1997, Boeing merged with McDonnell Douglas.



Thirty years earlier McDonnell Aircraft had merged with the Douglas Aircraft Companyand kept the Douglas "flight around the world" motif in the combined companies logo.

  

The current Boeing logo has a modified version of the Douglas design as well that is in keeping with its crisp font style.



Boeing has a good page on its website showing the logo designs: http://www.boeing.com/news/releases/1997/histlogo.htm