Pepsi vs. Coke

No, this isn't about which one you drink. No one can ever change your mind, I understand that. It's about change in logos and, specifically, fonts.

Coca-Cola's logo has changed very little over the decades, and the font hardly at all.



Pepsi's logo has changed repeatedly, each time the font getting simpler.



The most recent logo has generated a lot of cartoon humor, not exactly what the company had in mind, I would guess.

 
I recently noticed "throwback" cans of Pepsi.




Perhaps they are going to bring back the old logo and the new "throwback" cans are a marketing test. Or maybe it's because Coca Cola has been importing "Mexican Coke", which is also made with real sugar. It makes me ponder this important question: which is more important, logos or sugar?