Based in Moline, Illinois, Deere's product line has expanded greatly from its origin in farm equipment. The company now makes construction and forestry equipment, motors, all-terrain vehicles, snow plows and lawnmowers.
The logo, while it has been tweaked and modernized, has actually changed remarkably little.
The first logo from 1876 shows the leaping deer with the company's name in a somewhat ornate type face. The 1937 logo has simplified the deer's outline.
The 1956 version has a crisper sans-serif type face and the deer is leaping in mid-air instead of over a log.
The deer is in the current version is at the beginning of his jump, rather than landing.
There is a very good history of the logo on the company's web site. http://www.deere.com/wps/dcom/en_US/corporate/our_company/about_us/history/trademarks/trademarks.page
The company has done an excellent job of linking the yellow and green colors to its brand image. The colors are consistent (green body, yellow wheels) on every product, including kid's toys.
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