Wednesday, December 28, 2011

FedEx



The original logo was used for twenty years, from 1974 to 1994.



The new logo has two interesting aspects, in addition to the crisp, modern type face. First, each division has a color-coded version of the corporate logo.



And there is the hidden "go this way, make forward progress" arrow. Squint at the white space between the "e" and the "x" near the bottom. See it yet? If not, here's the hint.

2 comments:

  1. Does the company have anything to say about its arrow?

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  2. I never noticed the arrow until I saw the FedEx logo in Arabic -- it's not so subtle there.

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