Friday, December 16, 2011

Procter and Gamble

No discussion of the history of corporate logos would be complete without retelling the story of how Procter & Gamble was forced to change its logo.

From 1851 on P&G used variants of this "man in the moon" logo.

                                              

In the 1980s rumors began circulating that the logo was a Satanic symbol. The company denied the rumors, tweaked the logo to remove the offending design elements, and finally in 1985 introduced its new, unoffensive logo.

                    

Luckily branding is more important for the company's products than its corporate identity.
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1 comment:

  1. Lee MacLarenDecember 29, 2011 at 7:42 AM

    What were the "offending design elements"?
    What was the logic for claiming the symbol was Satanic?
    Who was offended?

    ReplyDelete

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